In this challenging economy, the Public Awareness Campaign is reminding consumers about
"What Matters Most" - family, friendship, community, and finding a home that's right for them. The materials convey that REALTORS® are part of the fabric of communities across the country and emphasize the value REALTORS® bring to buyers, sellers and investors. Television, radio, print and online advertising continues as part of the expanded
media buy that began in November 2009.